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The University of Utah finalized a groundbreaking partnership with a private equity firm on Friday to help fund the school’s 19 athletic programs.
The deal with New York-based Otro Capital creates a new company called Crimson Brand Partners, which will manage the athletic department’s commercial operations including events at stadiums and arenas, branding, licensing and sponsorships, ticketing and digital media.
犹他大学周五与一家私募股权公司达成了一项开创性的合作协议，为该大学的19个体育项目提供资金支持。
与总部位于纽约的Otro Capital达成的这笔交易创建了一家名为Crimson Brand Partners的新公司，该公司将负责管理体育部门的商业运营，包括体育场馆活动、品牌推广、授权和赞助、票务及数字媒体等。
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